/*
Theme Name: The SEO Systems
Theme URI: https://theseosystems.com
Author: The SEO Systems
Description: The Dossier. An authority site for a one-person SEO operation. Edit everything from Appearance → Customize.
Version: 1.1
Requires at least: 5.9
Tested up to: 6.5
Requires PHP: 7.4
License: GNU General Public License v2 or later
License URI: http://www.gnu.org/licenses/gpl-2.0.html
Text Domain: the-seo-systems
Tags: portfolio, one-column, custom-colors, translation-ready
*/

/* ============================================================
   DESIGN SYSTEM
   ============================================================ */

:root {
  --bg: #0A0A0A;
  --bg-2: #111111;
  --bg-3: #161616;
  --fg: #F5F5F0;
  --fg-dim: #8A8A85;
  --fg-dimmer: #4A4A48;
  --accent: #E63946;
  --accent-dim: rgba(230, 57, 70, 0.35);
  --line: #1F1F1F;
  --line-2: #2A2A2A;
  --mono: 'JetBrains Mono', ui-monospace, monospace;
  --sans: 'Inter', -apple-system, BlinkMacSystemFont, sans-serif;
  --max: 1200px;
  --max-narrow: 720px;
  --pad: 2rem;
}

* { margin: 0; padding: 0; box-sizing: border-box; }
html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; }

body {
  background: var(--bg);
  color: var(--fg);
  font-family: var(--sans);
  font-size: 16px;
  line-height: 1.65;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}

a { color: inherit; text-decoration: none; }
img { max-width: 100%; height: auto; display: block; }

h1, h2, h3, h4 { font-weight: 800; letter-spacing: -0.03em; line-height: 1.05; }
h1 { font-size: clamp(2.2rem, 6vw, 4.8rem); }
h2 { font-size: clamp(1.6rem, 4vw, 2.8rem); }
h3 { font-size: clamp(1.2rem, 2.5vw, 1.6rem); }

.mono {
  font-family: var(--mono);
  font-size: 0.82rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--fg);
  font-weight: 700;
}
.accent { color: var(--accent); }
.dim { color: var(--fg-dim); }

.hl { border-bottom: 2px solid var(--accent); padding-bottom: 1px; }
.hl-fill { color: var(--accent); }
.hl-fix { color: var(--accent); }
.strike {
  text-decoration: line-through;
  text-decoration-color: var(--accent);
  text-decoration-thickness: 4px;
  color: var(--fg-dimmer);
}

.wrap { max-width: var(--max); margin: 0 auto; padding: 0 var(--pad); }
.wrap-narrow { max-width: var(--max-narrow); margin: 0 auto; padding: 0 var(--pad); }

section { padding: 8rem 0; border-bottom: 1px solid var(--line); }
@media (max-width: 768px) {
  section { padding: 4.5rem 0; }
  :root { --pad: 1.25rem; }
}

/* ---------- ADMIN BAR OFFSET ---------- */
.admin-bar .site-header { top: 32px; }
@media screen and (max-width: 782px) { .admin-bar .site-header { top: 46px; } }

/* ---------- HEADER ---------- */
.site-header {
  position: fixed; top: 0; left: 0; right: 0; z-index: 100;
  background: rgba(10, 10, 10, 0.85);
  backdrop-filter: blur(14px);
  -webkit-backdrop-filter: blur(14px);
  border-bottom: 1px solid var(--line);
}
.header-inner {
  max-width: var(--max); margin: 0 auto;
  padding: 1.25rem var(--pad);
  display: flex; justify-content: space-between; align-items: center;
}
.logo {
  font-family: var(--mono); font-size: 0.9rem;
  letter-spacing: 0.18em; text-transform: uppercase;
  color: var(--fg); font-weight: 700;
}
.logo .dot { color: var(--accent); }
.site-nav {
  display: flex; gap: 2rem;
  font-family: var(--mono); font-size: 0.84rem;
  letter-spacing: 0.14em; text-transform: uppercase;
  color: var(--fg); font-weight: 700;
}
.site-nav a { transition: color 0.2s, opacity 0.2s; opacity: 0.9; }
.site-nav a:hover { color: var(--accent); opacity: 1; }
@media (max-width: 768px) { .site-nav { display: none; } }

/* ---------- SECTION LABEL ---------- */
.section-label {
  margin-bottom: 3rem; display: flex; align-items: center; gap: 1.25rem;
}
.section-label::after { content: ''; flex: 1; height: 1px; background: var(--line-2); }

/* ---------- HERO ---------- */
.hero { padding: 13rem 0 8rem; border-bottom: 1px solid var(--line); }
.hero .label { margin-bottom: 2.5rem; display: inline-block; }
.hero h1 { max-width: 16ch; margin-bottom: 2.5rem; }

.hero h1 .underline {
  text-decoration: underline;
  text-decoration-color: var(--accent);
  text-decoration-thickness: 6px;
  text-underline-offset: 0.14em;
  text-decoration-skip-ink: none;
}

.hero .sub {
  max-width: 55ch; font-size: 1.05rem;
  color: var(--fg-dim); margin-bottom: 3.5rem; line-height: 1.7;
}
.hero-cta {
  display: inline-flex; align-items: center; gap: 0.75rem;
  padding: 1.1rem 2.2rem;
  background: var(--fg); color: var(--bg);
  font-family: var(--mono); font-size: 0.78rem;
  letter-spacing: 0.12em; text-transform: uppercase; font-weight: 700;
  transition: all 0.2s;
}
.hero-cta:hover { background: var(--accent); color: var(--fg); }

/* ---------- WHAT THIS IS ---------- */
.what-is { display: grid; grid-template-columns: 1fr 1fr; gap: 5rem; }
@media (max-width: 900px) { .what-is { grid-template-columns: 1fr; gap: 3rem; } }
.what-is p { font-size: 1.12rem; line-height: 1.75; margin-bottom: 1.75rem; color: var(--fg); }
.not-list { border-left: 2px solid var(--accent); padding-left: 2rem; }
.not-list h3 {
  font-family: var(--mono); font-size: 0.85rem;
  letter-spacing: 0.18em; text-transform: uppercase;
  color: var(--accent); margin-bottom: 1.5rem; font-weight: 700;
}
.not-list ul { list-style: none; }
.not-list li {
  padding: 0.9rem 0; border-bottom: 1px solid var(--line);
  color: var(--fg-dim); font-size: 0.95rem;
}
.not-list li:last-child { border-bottom: none; }
.not-list li strong { color: var(--fg); font-weight: 600; }

/* ---------- SYSTEM GRID ---------- */
.system-intro { max-width: 55ch; color: var(--fg-dim); font-size: 1.05rem; margin-bottom: 4rem; }
.system-grid {
  display: grid; grid-template-columns: repeat(3, 1fr);
  border-top: 1px solid var(--line);
}
@media (max-width: 900px) { .system-grid { grid-template-columns: 1fr; } }
.system-step {
  padding: 3rem 2.5rem 3.5rem;
  border-right: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}
.system-step:last-child { border-right: none; }
@media (max-width: 900px) { .system-step { border-right: none; } }
.system-step .num {
  font-family: var(--mono); font-size: 0.78rem;
  color: var(--accent); letter-spacing: 0.18em;
  margin-bottom: 2.5rem; display: block; font-weight: 700;
}
.system-step h3 { margin-bottom: 1.25rem; font-size: 1.5rem; }
.system-step p { color: var(--fg-dim); font-size: 0.95rem; line-height: 1.7; }

/* ---------- MANIFESTO ---------- */
.manifesto { background: var(--bg-2); }
.manifesto .statement {
  font-size: clamp(1.6rem, 4vw, 3rem);
  font-weight: 800; letter-spacing: -0.03em;
  line-height: 1.1; max-width: 22ch; margin-bottom: 3.5rem;
}
.manifesto .body { max-width: 62ch; font-size: 1.05rem; color: var(--fg-dim); line-height: 1.85; }
.manifesto .body p { margin-bottom: 1.5rem; }
.manifesto .body strong { color: var(--fg); font-weight: 600; }

/* ---------- CASE CAROUSEL ---------- */
.case-carousel {
  display: flex; gap: 1.5rem;
  overflow-x: auto; scroll-snap-type: x mandatory;
  padding-bottom: 1rem;
  scrollbar-width: none; -ms-overflow-style: none;
  margin: 0 calc(var(--pad) * -1);
  padding-left: var(--pad); padding-right: var(--pad);
}
.case-carousel::-webkit-scrollbar { display: none; }
.case-card {
  flex: 0 0 85%; scroll-snap-align: start;
  background: var(--bg-2); border: 1px solid var(--line);
  padding: 2.5rem; min-height: 440px;
  display: flex; flex-direction: column; justify-content: space-between;
  transition: border-color 0.2s;
}
.case-card:hover { border-color: var(--accent); }
@media (min-width: 768px) { .case-card { flex: 0 0 48%; } }
@media (min-width: 1100px) { .case-card { flex: 0 0 32%; } }
.case-card .metric {
  font-size: 3rem; font-weight: 900;
  letter-spacing: -0.04em; line-height: 1;
  margin-bottom: 0.75rem; color: var(--fg);
}
.case-card .metric-label {
  font-family: var(--mono); font-size: 0.72rem;
  letter-spacing: 0.18em; text-transform: uppercase;
  color: var(--accent); margin-bottom: 2rem; font-weight: 700;
}
.case-card .graph {
  width: 100%; height: 110px;
  background: linear-gradient(180deg, transparent 0%, rgba(230, 57, 70, 0.15) 100%);
  border: 1px solid var(--line);
  margin-bottom: 2rem;
  position: relative; overflow: hidden;
}
.case-card .graph::after {
  content: ''; position: absolute; bottom: 0; left: 0; right: 0; height: 60%;
  background: linear-gradient(90deg,
    transparent 0%, rgba(230,57,70,0.4) 15%,
    rgba(230,57,70,0.2) 30%, rgba(230,57,70,0.6) 50%,
    rgba(230,57,70,0.3) 70%, rgba(230,57,70,0.8) 100%);
  clip-path: polygon(0 100%, 0 80%, 15% 65%, 30% 75%, 50% 40%, 70% 55%, 100% 10%, 100% 100%);
}
.case-card .client {
  font-family: var(--mono); font-size: 0.72rem;
  letter-spacing: 0.15em; text-transform: uppercase;
  color: var(--fg-dim); margin-bottom: 1rem; font-weight: 500;
}
.case-card .desc { font-size: 0.95rem; color: var(--fg-dim); line-height: 1.65; }
.carousel-hint {
  font-family: var(--mono); font-size: 0.74rem;
  letter-spacing: 0.15em; text-transform: uppercase;
  color: var(--fg-dimmer); margin-top: 2rem; text-align: right;
}
.carousel-more { margin-top: 3rem; }
.carousel-more a {
  font-family: var(--mono); font-size: 0.82rem;
  letter-spacing: 0.15em; text-transform: uppercase;
  font-weight: 700; border-bottom: 1px solid var(--accent);
  padding-bottom: 4px;
}

/* ---------- RESOURCES GRID ---------- */
.guides-grid {
  display: grid; grid-template-columns: repeat(3, 1fr);
  border-top: 1px solid var(--line);
}
@media (max-width: 900px) { .guides-grid { grid-template-columns: 1fr; } }
.guide-item {
  padding: 2.25rem;
  border-right: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
  transition: background 0.2s;
  display: block;
}
.guide-item:hover { background: var(--bg-2); }
.guide-item:hover h3 { color: var(--accent); }
@media (max-width: 900px) { .guide-item { border-right: none; } }
.guide-item .idx {
  font-family: var(--mono); font-size: 0.74rem;
  color: var(--accent); letter-spacing: 0.18em;
  margin-bottom: 1.75rem; display: block; font-weight: 700;
}
.guide-item h3 {
  font-size: 1.05rem; font-weight: 700;
  margin-bottom: 0.75rem; letter-spacing: -0.01em;
  line-height: 1.3; transition: color 0.2s;
}
.guide-item p { font-size: 0.88rem; color: var(--fg-dim); line-height: 1.55; }

/* ---------- APPLY ---------- */
.apply-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 5rem; align-items: start; }
@media (max-width: 900px) { .apply-grid { grid-template-columns: 1fr; gap: 3rem; } }
.apply-grid h2 { margin-bottom: 1.5rem; }
.apply-grid .lede { font-size: 1.08rem; color: var(--fg-dim); margin-bottom: 2.5rem; line-height: 1.7; }
.apply-form input,
.apply-form textarea,
.apply-form select {
  width: 100%; background: transparent;
  border: none; border-bottom: 1px solid var(--line);
  padding: 1rem 0; color: var(--fg);
  font-family: var(--sans); font-size: 1rem;
  margin-bottom: 1.75rem; outline: none;
  transition: border-color 0.2s; border-radius: 0;
}
.apply-form input:focus,
.apply-form textarea:focus,
.apply-form select:focus { border-bottom-color: var(--accent); }
.apply-form input::placeholder,
.apply-form textarea::placeholder { color: var(--fg-dimmer); }
.apply-form select {
  color: var(--fg-dim); appearance: none;
  background-image: url("data:image/svg+xml;charset=UTF-8,%3csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%238A8A85' stroke-width='2'%3e%3cpolyline points='6 9 12 15 18 9'%3e%3c/polyline%3e%3c/svg%3e");
  background-repeat: no-repeat; background-position: right 0 center; background-size: 16px;
}
.apply-form select option { background: var(--bg-2); color: var(--fg); }
.apply-form label {
  font-family: var(--mono); font-size: 0.74rem;
  letter-spacing: 0.18em; text-transform: uppercase;
  color: var(--fg-dim); display: block;
  margin-bottom: 0.5rem; font-weight: 600;
}
.apply-form button {
  background: var(--fg); color: var(--bg);
  border: none; padding: 1.1rem 2.2rem;
  font-family: var(--mono); font-size: 0.78rem;
  letter-spacing: 0.12em; text-transform: uppercase;
  font-weight: 700; cursor: pointer;
  transition: all 0.2s; margin-top: 0.5rem;
}
.apply-form button:hover { background: var(--accent); color: var(--fg); }
.apply-form .success {
  padding: 1rem 1.25rem; border-left: 3px solid var(--accent);
  background: var(--bg-2); margin-bottom: 2rem;
  font-size: 0.95rem;
}

/* ---------- FOOTER ---------- */
.site-footer { padding: 4rem 0 3rem; }
.footer-inner {
  max-width: var(--max); margin: 0 auto; padding: 0 var(--pad);
  display: flex; justify-content: space-between; align-items: center;
  font-family: var(--mono); font-size: 0.74rem;
  letter-spacing: 0.12em; text-transform: uppercase;
  color: var(--fg-dimmer); font-weight: 500;
}
@media (max-width: 768px) {
  .footer-inner { flex-direction: column; gap: 1rem; text-align: center; }
}

/* ---------- SINGLE PAGE / CASE STUDY ---------- */
.single-page { padding: 10rem 0 6rem; }
.back-link {
  font-family: var(--mono); font-size: 0.78rem;
  letter-spacing: 0.15em; text-transform: uppercase;
  color: var(--fg-dim); font-weight: 700;
  display: inline-block; margin-bottom: 4rem;
  transition: color 0.2s;
}
.back-link:hover { color: var(--accent); }

.case-header {
  display: grid; grid-template-columns: 1fr;
  gap: 2.5rem; padding-bottom: 4rem;
  border-bottom: 1px solid var(--line);
  margin-bottom: 4rem;
}
@media (min-width: 900px) {
  .case-header { grid-template-columns: minmax(0, 1fr) minmax(0, 1.15fr); gap: 5rem; align-items: end; }
}
.case-header .kicker {
  font-family: var(--mono); font-size: 0.78rem;
  letter-spacing: 0.18em; text-transform: uppercase;
  color: var(--accent); font-weight: 700;
  display: block; margin-bottom: 1.5rem;
}
.case-header h1 {
  font-size: clamp(1.8rem, 3.6vw, 2.9rem);
  line-height: 1.05; letter-spacing: -0.035em;
  max-width: 22ch;
}
.case-header .lede {
  font-size: 1.1rem; color: var(--fg-dim); line-height: 1.7;
}

.case-body { max-width: 70ch; font-size: 1.05rem; line-height: 1.8; color: var(--fg); }
.case-body p { margin-bottom: 1.75rem; }
.case-body h2 { font-size: 1.5rem; margin: 3.5rem 0 1.5rem; }
.case-body h3 { font-size: 1.2rem; margin: 2.5rem 0 1rem; }
.case-body ul, .case-body ol { margin: 0 0 2rem 1.25rem; }
.case-body li { margin-bottom: 0.9rem; padding-left: 0.25rem; }
.case-body li::marker { color: var(--accent); }
.case-body strong { color: var(--fg); font-weight: 700; }
.case-body a { border-bottom: 1px solid var(--accent); }
.case-body img { margin: 2rem 0; border: 1px solid var(--line); }

.result {
  margin-top: 4rem;
  border-left: 4px solid var(--accent);
  padding: 2.5rem 0 2.5rem 2.5rem;
}
.result .result-num {
  display: block; font-size: clamp(2.5rem, 6vw, 4rem);
  font-weight: 900; letter-spacing: -0.05em;
  line-height: 0.95; margin-bottom: 1rem;
}
.result .result-text {
  font-size: 1.15rem; font-weight: 500;
  color: var(--fg-dim); max-width: 50ch; line-height: 1.6;
}

/* ---------- SINGLE GUIDE ---------- */
.guide-single .guide-header { margin-bottom: 4rem; padding-bottom: 3rem; border-bottom: 1px solid var(--line); }
.guide-single .guide-header .kicker {
  font-family: var(--mono); font-size: 0.78rem;
  letter-spacing: 0.18em; text-transform: uppercase;
  color: var(--accent); font-weight: 700;
  display: block; margin-bottom: 1.5rem;
}
.guide-single .guide-header h1 {
  font-size: clamp(1.9rem, 4vw, 2.9rem);
  line-height: 1.05; letter-spacing: -0.03em;
  margin-bottom: 1.5rem;
}
.guide-single .guide-header .deck {
  font-size: 1.1rem; color: var(--fg-dim);
  line-height: 1.7; max-width: 60ch;
}

/* ---------- ARCHIVE PAGES ---------- */
.archive-hero { padding: 13rem 0 5rem; border-bottom: 1px solid var(--line); }
.archive-hero h1 { max-width: 20ch; margin-bottom: 1.5rem; }
.archive-hero .deck { max-width: 55ch; font-size: 1.08rem; color: var(--fg-dim); }

.work-list { border-top: 1px solid var(--line); }
.work-row {
  display: grid; grid-template-columns: 1fr; gap: 1.5rem;
  padding: 3rem 0;
  border-bottom: 1px solid var(--line);
  transition: background 0.2s;
  align-items: baseline;
}
@media (min-width: 800px) {
  .work-row { grid-template-columns: 1fr 1fr 1.4fr; gap: 3rem; }
}
.work-row:hover { background: var(--bg-2); }
.work-row:hover .work-title { color: var(--accent); }
.work-row .work-metric {
  font-size: 2.2rem; font-weight: 900;
  letter-spacing: -0.04em; line-height: 1;
}
.work-row .work-metric-label {
  font-family: var(--mono); font-size: 0.72rem;
  letter-spacing: 0.16em; text-transform: uppercase;
  color: var(--accent); font-weight: 700;
  margin-top: 0.5rem;
}
.work-row .work-title {
  font-size: 1.25rem; font-weight: 700;
  letter-spacing: -0.02em; line-height: 1.25;
  transition: color 0.2s;
}
.work-row .work-kicker {
  font-family: var(--mono); font-size: 0.72rem;
  letter-spacing: 0.16em; text-transform: uppercase;
  color: var(--fg-dim); font-weight: 500;
  margin-top: 0.5rem;
}

/* ---------- REVEAL ---------- */
.reveal { opacity: 0; transform: translateY(20px); transition: opacity 0.7s ease, transform 0.7s ease; }
.reveal.visible { opacity: 1; transform: none; }

/* ---------- WP CORE ---------- */
.screen-reader-text {
  border: 0; clip: rect(1px,1px,1px,1px); clip-path: inset(50%);
  height: 1px; width: 1px; margin: -1px; overflow: hidden;
  padding: 0; position: absolute !important;
}
.alignleft { float: left; margin: 0 24px 16px 0; }
.alignright { float: right; margin: 0 0 16px 24px; }
.aligncenter { display: block; margin: 16px auto; }
.wp-caption-text { font-size: 0.85rem; color: var(--fg-dim); text-align: center; margin-top: 0.5rem; }